Events & exhibitions
Brand activation marketing built around a live try-on.
Brand activation marketing works when visitors do something, not just see something. Kannaadi.Ai offers a live virtual try on moment for a stand, pop-up or launch — with AI Looks and a lucky draw — designed to give people something to take part in and share.
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The activation
Five beats from passer-by to participant.
Every good activation has a shape. This one is designed to be easy to follow at a glance.
- 01
Attract
A branded screen and a moving look invite people in at the edge of your stand.
- 02
Try
Visitors see pieces on themselves — the part they will want to show someone else.
- 03
Share
A share-ready look gives each visitor something to pass on.
- 04
Draw
A lucky-draw moment gives the interaction a clear, playful ending.
- 05
Follow up
Decide with your team how to follow up with interested visitors after the event.
Lucky Draw
A reason to stay for the ending.
The draw gives a try-on a finish. It is easy to understand and fun to watch, and the rewards are set per campaign.
What you can brand
- The kiosk screen and attract loop
- Colourways and looks on offer
- The reward moment and its prizes
- Share-ready frames for each look
Illustrative — rewards are set per campaign.
Where it runs
Built for the floor of an event.
- Exhibitions
- Trade shows
- Pop-up stores
- Store launches
- Fashion weeks
- Festive campaigns
Planning something at a venue with its own footfall? The same kiosk experience is designed for a shopping mall as well as an exhibition floor — or take the experience online through virtual try on for ecommerce.
FAQ
Brand activation marketing, answered
It gives visitors something to do, not just see: try a look, get a result worth sharing, and take part in a reward moment like the lucky draw.
It is designed to be branded around your campaign. What can be customised is something we cover in a demo.
Exhibitions, trade shows, pop-ups and store launches are the natural fits. Whether it suits other formats, such as fashion weeks, is something we discuss in a demo.
Bring the event format, the pieces or looks you would like visitors to try, and what you would like on the lucky-draw wheel, since rewards are set per campaign. What can be customised is covered in a demo.
Book a demo
See virtual try on with your products.
Book a demo and we will walk through the experience with pieces like yours — online, in store or at an event.
